Artists can use the Internet to build a personal brand, carve out a niche, and to conduct business. No matter the industry, everyone should incorporate public relations into their plans. Social media is a great way for artists to connect to fans, fellow artists, and potential buyers. Relying on mainstream media to increase popularity is about as productive as baking cupcakes by sunlight (not very productive). Social networking sites like Delicious, Facebook, and Twitter can help artists create an online presence, get socially involved in the industry, and stay up-to-date on current news and trends.
PR Rundown for Artists
Neil McKenzie’s post about PR for artists distinguishes between public relations and advertising. The post lists public relations opportunities for artists to connect with their key publics and ways to monitor current PR efforts. Below is an excerpt from his blog.
Some of the areas public relations address are:
- Communication between you and your audience(s) and target customers
- A bridge between you and the media
- Setting up speaking engagements and involvement with public causes or charities
- Positioning you as an expert in your particular field by being quoted and sought after
- Building rapport with your stakeholders such as customers, employees, critics and the public
- Refining your social media management and engagement
- Developing third party endorsements for your art, company or organization
- Crisis management (if you do things right you will probably not need this one – think BP and the Gulf oil spill)
Some examples of how you can use PR to tell what is going on in your world:
- New projects, art or products you have developed or you are currently working on
- Your shows, exhibits and where you will be
- The hiring of new employees or opening a new studio or retail location
- Awards or honors you have received.
- Collaboration with other individuals or organizations
- Community activities or groups that you are involved with
- Panels and group discussions you participate in
- Feature articles about you and your work
Before jumping into your online branding campaign, take some time to do research. Chris Brogan’s Trust Agents is the perfect book for anyone who is new to social media. Most of us are familiar with social networking, but social media as a whole offer great opportunity to create an online presence while connecting to people. I read Trust Agents last semester in my Media Relations and Publicity class because we were required to do a book review. After I finished the book, I had a much broader view of social media, but I also had a much more focused understanding. So if you’re interested in my review, let me know and I’ll send it to you. I’d recommend it to those who are new to social media or interested in building an online presence via public relations.
Since this post is dedicated to PR efforts, I wanted to attempt to tie it into macabre. Most macabre work can be described as shocking, taboo, or some other word that expresses an uncomfortable feeling. This alone could be cause for publicity in mainstream media, but who wants to wait around for watermelon raindrops? I know I’m not going to rely on some reporter to find me. After conducting some research, it’s quite clear that most people are unaware of what macabre is. I mean, the first few links when typing “macabre” into Google are from definition websites. We need to band together and connect with people. Macabre is something to talk about, it’s something to be proud of. Maybe it’s time for some zombie picket signs to help us break out of movie and video game entertainment. I say we push for an American macabre museum!! Who’s with me?!